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How brands can become culturally relevant today just as Adidas were for Run DMC and their fans 30 years ago.
How Hip-Hop's First Endorsement Deal Turned Rappers Into Businesses
The History and Legacy of the Run-DMC adidas Partnership
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/3QJCKLBW3VBOHMOZCFFIK5A4XM.jpg "Run-D.M.C.'s 'My Adidas' and the Birth of Hip Hop Sneaker Culture | BoF")
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How Run-DMC Earned Their Adidas Stripes | The Journal | MR PORTER
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My Adidas revival – Run DMC | Ellie Tordoff
The History and Legacy of the Run-DMC adidas Partnership
Adidas Collaborates with Run-DMC for Commemorative Sneaker | BlackPressUSA
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My Adidas
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The History of RUN DMC & adidas | Shoe Palace Blog
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Three Brothers With Three Stripes : Run-Dmc And adidas - Sneaker Freaker
Run-DMC | Members, Songs, & Facts | Britannica
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This History of Run-D.M.C. and adidas As Told By D.M.C. | Complex
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