Worst PR Disasters of 2019 - Contentworks
Michael Avenatti Is Accused in Nike Extortion Attempt - The New York Times
Tax Avoidance: Nike “Just Did It” Again, Moving $1.5 Billion Offshore Last Year – ITEP
Case study on Nike
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
Nike Does It: Embracing Controversy And Deepening Customer Relationships
Nike and CSR
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
How Nike Solved Its Sweatshop Problem
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
When bad publicity fuels brand image
Controversy a victory for Nike's admen
Examining the earned media impact of Nike's new campaign
Nike stock price reaches all-time high after Colin Kaepernick ad - CBS News
Nike
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
3 Valuable PR Lessons You Can Learn From the Nike Controversy
4 Branding Lessons From Nike's Colin Kaepernick Ad
Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
Nike - Advertising or Free Speech
