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Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
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London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
Nike Volt Collection: The Bright Yellow Shoes Seen on Athletes at the 2012 Summer Olympics in London
2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times
London Olympics 2012: France's Lavillenie Wins Gold and Sets Olympic Record in Men's Pole Vault
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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London Olympics 2012: Nike Unveils Pro TurboSpeed & Medal Stand Collection for US Athletes - Core77
Nike Air Max 'Olympic Pack 2012' - SneakerNews.com
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Nike Unveils 2012 Olympic Track & Field Uniforms - SBNation.com
Nike takes marketing gold with neon-yellow shoes
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Track and Field: Nike Flyknits Running Shoes | Olympics 2012: How to Compete (Or Dress) Like an Olympic Athlete | TIME.com
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
