Nike shares slip on the heels of Zion Williamson sneaker malfunction
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Colin Kaepernick: #BoycottNike trends, Trump tweets after 'Just Do It' announcement - The Washington Post
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
3 Valuable PR Lessons You Can Learn From the Nike Controversy
Nike's approach to marketing: Then and now | BANKNOTES
Worst PR Disasters of 2019 - Contentworks
Just Do It: How Nike Does Public Relations | PR Superstar
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
How Effective is Nike's Social Media Strategy? | Brand24
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Just Divided over Nike's New Ad - Mindful Marketing
Nike shares fall amid backlash over Colin Kaepernick ads
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? | Sentieo
Nike's diversity advert causing a backlash in Japan - BBC News
Worst PR Disasters of 2019 - Contentworks
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Nike campaign tests 'all publicity is good publicity' adage - RetailWire
Examining the earned media impact of Nike's new campaign
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
NIKE's 8 Powerful Marketing Strategies & Tactics
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
