![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![B/R Kicks on Twitter: "His dad is ready for the long weekend 😂👟 @bri_xu https://t.co/kAyznGu66X" / Twitter B/R Kicks on Twitter: "His dad is ready for the long weekend 😂👟 @bri_xu https://t.co/kAyznGu66X" / Twitter](https://pbs.twimg.com/ext_tw_video_thumb/1263660833827106818/pu/img/qr99_oNQl8Qv6UGj.jpg)
B/R Kicks on Twitter: "His dad is ready for the long weekend 😂👟 @bri_xu https://t.co/kAyznGu66X" / Twitter
Brian Xu on Twitter: "Please retweet so @newbalance can see because my dad's shoe collection is trending number 1 on Reddit and he needs to be in a photoshoot with Kawhi Leonard
![NBA Memes on Twitter: "Kawhi Leonard OS Updates Whats new? -Smiling has been finally added to his system -Fixed bugs https://t.co/9ZdpxYmlZE" / Twitter NBA Memes on Twitter: "Kawhi Leonard OS Updates Whats new? -Smiling has been finally added to his system -Fixed bugs https://t.co/9ZdpxYmlZE" / Twitter](https://pbs.twimg.com/media/FHVtNpkVkAAHjNH.jpg)