![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/2020/11/andy-mooney-ceo-fender-natfluence-interview-Advantage-e1643488362366.jpg)
Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value
![Fender CEO Andy Mooney: “I think the guitar today is in a better place than it's ever been. I'm hugely optimistic about the future” | Guitar World Fender CEO Andy Mooney: “I think the guitar today is in a better place than it's ever been. I'm hugely optimistic about the future” | Guitar World](https://i.ytimg.com/vi/eMAH5eoLxF0/maxresdefault.jpg)
Fender CEO Andy Mooney: “I think the guitar today is in a better place than it's ever been. I'm hugely optimistic about the future” | Guitar World
![Fender CEO Andy Mooney: “I think the guitar today is in a better place than it's ever been. I'm hugely optimistic about the future” | Guitar World Fender CEO Andy Mooney: “I think the guitar today is in a better place than it's ever been. I'm hugely optimistic about the future” | Guitar World](https://cdn.mos.cms.futurecdn.net/j8kRxQHCKCNBuv8ndfMkZj-1200-80.jpg)
Fender CEO Andy Mooney: “I think the guitar today is in a better place than it's ever been. I'm hugely optimistic about the future” | Guitar World
![How a Scot who had to save up to buy his first Fender guitar ended up running the company | The Scottish Sun How a Scot who had to save up to buy his first Fender guitar ended up running the company | The Scottish Sun](https://www.thescottishsun.co.uk/wp-content/uploads/sites/2/2017/09/andy_mooney_fender_ceo_1jpg-js347727018.jpg?strip=all&quality=100&w=1920&h=1440&crop=1)
How a Scot who had to save up to buy his first Fender guitar ended up running the company | The Scottish Sun
![Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value Andy Mooney, CEO of Fender: 90% of first–time players abandon the instrument in the first year but the 10% who stick with it, tend to commit for life with a lifetime value](https://natfluence.com/wp-content/uploads/2020/11/andy-mooney-ceo-fender-natfluence-interview-cnbc-Fortt-Knox-youtube-video.jpg)