How Adidas brought transparency to its digital ad buying - Digiday
Adidas' CEO is failing his brand with his exclusively digital mindset
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Adidas to spend the bulk of increased marketing spend on digital
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Adidas details 'digital newsroom' strategy for brands
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
Adidas reveals investment in digital transformation and online sales target - InfotechLead
How collaborative marketing and insights helped Adidas - Think with Google
Adidas say they over invested in advertising., Stephen Sumner
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
Adidas: We over-invested in digital advertising
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Adidas Marketing Strategy | Marketing Week
Adidas to ramp up marketing spend despite group losses
Mobile consumers in the sports apparel industry - Think with Google
Why Adidas changes its marketing measurement approach? | AdoptoMedia
Adidas: We over-invested in digital advertising
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
adidas - adidas presents growth strategy 'Own the Game' until 2025
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
Adidas: We over-invested in digital advertising
Adidas: We over-invested in digital advertising
6 Things You Should Know About Adidas' Digital Marketing Strategy
Adidas: “We over-invested in digital advertising!” – Analyx
